In 2018, I took the creative lead on Armani Beauty’s Instagram account inside Publicis Luxe’s dedicated team. This assignment required providing daily updates for the brand’s page, sketching and producing images, either outsourcing the photography or shooting in-house.
I photographed and edited the following pictures.
Handling Armani’s Instagram account also involved designing specific assets for recurring events like this advent calendar crafted for Christmas of 2019. Every day, starting from the 1st of December and up until the 24th, a new image was published on Instagram, progressively building a unique poster displaying Armani’s products amongst geometric shapes through a distorted perspective. One out of three posts were animated videos.
The challenge of such a project undoubtedly was to come up with images that worked well on their own, as well as part of a unified composition.
The scent of Life series showcases male athletes and their connexion with natural elements to promote Armani’s Aqua Di Gio range of perfumes.To promote the fourth episode, Armani asked us to conceive an in-store virtual reality experience.
The concept we came up with put the user directly at the center of the series’s performances, experiencing natural conditions alongside the athletes through VR.